Warner Bros. Pictures’ “ELVIS” Rocks Its Way Into Immersive 270-Degree ScreenX Theaters
CJ 4DPLEX, one of the world’s leading producer of premium film formats and cinema technologies, announced today that Baz Luhrmann’s highly-anticipated Warner Bros. Pictures epic drama “Elvis” will debut in 270-degree panoramic ScreenX theaters worldwide starting June 22. In the United States, the film will open with early pre-shows starting on June 21 in select locations, followed by wide release on June 24.
By expanding specially selected film sequences onto the left and right-side walls of the auditorium, ScreenX surrounds and transports moviegoers into the story of the film. CJ 4DPLEX worked closely with Warner Bros. Pictures to ensure the highest quality presentation of the cinematic film that guarantees an immersive, 270-degree panoramic viewing experience that can’t be replicated anywhere else.
“Elvis” will be available on over 380 panoramic screens worldwide and over 74 such screens at Regal Cinemas, Cineplex, B&B Theatres, Cinepolis and CGV Cinemas across North America.
“‘Elvis’ is a breathtaking film that captures the essence of Elvis and the early days of rock ‘n’ roll. We would like to thank Baz Luhrmann and Warner Bros. Pictures for their collaboration and essential input to make “Elvis” in ScreenX a one-of-a-kind, immersive experience,” said Jongryul Kim, CEO, CJ 4DPLEX.
“Over the past few years, ScreenX has shined particularly with biopic films. The ScreenX presentation of ‘Elvis’ will enhance the narrative of the film, surprising fans with more thrills and emotions,” said Don Savant, CEO & President, CJ 4DPLEX America. “The surrounding screens in ScreenX will immerse audiences into the music and songs that made Elvis and his music immortal.”
“Elvis” tickets are on sale now and can be purchased at your local ScreenX theaters.
“Elvis” is an epic, big-screen spectacle from Warner Bros. Pictures and visionary, Oscar-nominated filmmaker Baz Luhrmann that explores the life and music of Elvis Presley, starring Austin Butler and Oscar winner Tom Hanks. A thoroughly cinematic drama, Elvis’s (Butler) story is seen through the lens of his complicated relationship with his enigmatic manager, Colonel Tom Parker (Hanks). As told by Parker, the film delves into the complex dynamic between the two spanning over 20 years, from Presley’s rise to fame to his unprecedented stardom, against the backdrop of the evolving cultural landscape and loss of innocence in America. Central to that journey is one of the significant and influential people in Elvis’s life, Priscilla Presley (Olivia DeJonge).
Starring alongside Butler and Hanks, award-winning theater actress Helen Thomson (“Top of the Lake: China Girl,” “Rake”) plays Elvis’s mother, Gladys, Richard Roxburgh (“Moulin Rouge!” “Breath,” “Hacksaw Ridge”) portrays Elvis’s father, Vernon, and DeJonge (“The Visit,” “Stray Dolls”) plays Priscilla. Oscar nominee Luhrmann (“The Great Gatsby,” “Moulin Rouge!”) directed from a screenplay by Baz Luhrmann & Sam Bromell and Baz Luhrmann & Craig Pearce and Jeremy Doner, story by Baz Luhrmann and Jeremy Doner. The film’s producers are Luhrmann, Oscar winner Catherine Martin (“The Great Gatsby,” “Moulin Rouge!”), Gail Berman, Patrick McCormick and Schuyler Weiss. Toby Emmerich, Courtenay Valenti and Kevin McCormick executive produced.
A Warner Bros. Pictures Presentation, A Bazmark Production, A Jackal Group Production, A Baz Luhrmann Film, “Elvis” will be distributed worldwide by Warner Bros. Pictures. It is set to release in theaters in North America on June 24, 2022, and internationally beginning on June 22, 2022.
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include ‘ScreenX’, ‘4DX’, and ‘4DX Screen’ for consumers to experience films in ways that were never before possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, “Parasite”. CJ 4DPLEX was named Most Innovative Company of 2017 and 2019 in Live Events by Fast Company, and the technology has been recognized with Silver at the Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018.
ScreenX is the world’s first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theatre, ScreenX draws you into the story on the main screen and immerses you in a virtual reality like setting with cinema quality resolution. To date, there are over 380 ScreenX auditoriums around the world in 38 countries.
4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 783 4DX auditoriums around the world, spanning over 69 countries.
4DXScreen is a powerful combination of our super premium immersive theatre technologies of ScreenX and 4DX in one auditorium, creating a never-before-seen experience for cinemagoers. To date, there are 42 4DXScreens installed around the globe.