WHAT IS AN ELECTRONIC PRESS KIT? EPK
An Electronic Press Kit (you can review some examples here EPK) is a resume for musicians, artists/musicians and bands. An EPK is an online media/marketing portfolio, designed to provide easy access to all your essential information about your music career and path.
EPK’s are one of the most professional tools to showcase your talents to the music and radio industry. You are able to submit them by email to labels, booking agents, promoters, venues, media, and anyone else who would like to learn more about you and your music. Furthermore, EPK’s can be attached to emails either as a digital file (PDF) a link to a hosted file or a EPK page on your website.
EPKs should feature your artist bio, music, images/pictures, tour dates, relevant media, achievements, links to your social media, and contact information.
CREATING AN EPK FOR ARTISTS & BANDS Tips
There are many websites such as SonicBids and Reverb Nation which offer tools to create Electronic Press Kits. The format you choose is up to your preferences. However, when creating your EPK, be sure to follow the below tips:
- Make sure your EPK represents your brand accurately. Don’t over-hype, exaggerate, or include irrelevant information.
- Design an Electronic Press Kit that separates you from other artists/bands by making it eye-catching, professional and unique.
- Keep your EPK simple and straight to the point. Provide all your relevant information in a way that is easy to read.
- Include your very best material. Keep your EPK relevant.
- Your EPK should always be kept up to date (current).
- Be cautious of using any large digital files as file size may get flagged if sending via email. Instead, use links to content on the web such as your own domain name, SoundCloud or Youtube.
- Avoid sending .zip files or other compressed file attachments with your email. Living in a tech world with computer viruses, these will not get opened.
- It is also a very good idea to have a professionally printed versions of your EPK so that you may hand them out at events where you may run into industry professionals.
WHAT SHOULD YOU INCLUDE IN AN EPK? The essential elements of an EPK should include the following:
Your music is the most crucial element of your EPK. People often play only the first few tracks featured on an EPK, so include your very best three tracks at the top of the list. Not sure order to rank your music? Use fan feedback, music which best represents you as an artist, purchase history, production quality, or stream counts to help you decide.
Your biography is another fundamental area of the press kit. This is your chance to focus the highlights of your career. Include brief details of any previous or upcoming releases, achievements, collaborations, recent shows at notable music venues or events, and any significant endorsements.
Bio’s should be professionally well-written, clear and concise. Provide enough detail to give an insight to you as an artist, but not overly detailed that it becomes tiresome to read. Avoid telling your entire musical journey. Keep your bio short, relevant, and up-to-date at all times.
It is also recommended to prepare different length versions of your bio for different media purposes. Keep a short version and a longer version.
Having a video that captures your artistry or demonstrating your live performances will help you. Music videos or promotional videos provide multimedia content for writers to share with their readers. Music writers are far more likely to feature an artist with a nice compelling video which accompanies their music. Similarly, promoters are more likely to book you for a gig if you have a great live video displaying your talents and stage presence.
PHOTOS & ARTWORK
Professional looking photographs are a must for any EPK. Be sure you include a compilation of vertical and horizontal (hi-resolution) photos to fit varying layouts of different media outlets.
High-quality press shots will more than likely have large file sizes. Uploading them to your website or a shareable Dropbox folder for ease of access is far better than attaching large files to emails.