Radio Promotion & Marketing:

Loggins Promotion has been promoting and marketing music to commercially reporting radio stations throughout the U.S. for almost three decades. Building strong relationships with programmers at radio stations is the key to the success of your music at radio.

Loggins Promotion has had success at radio for artists such as Keith Urban, Jason Derulo, Maroon 5, Train, Brad Paisley, John Mayer, Elton John, Mariah Carey, Carly Rae Jepsen, Miley Cyrus, Tom Petty, Miranda Lambert,  Green Day and Gavin Degraw. . . to name a few.

Your first step is to submit your music to us for review. We need to listen to your release so we may determine if it’s something we can work. You are welcome to submit one MP3 via our submission for on our website here. Otherwise, if you would like to submit your full CD contact us here to receive “permission to submit”. Once your music is receive for review, we will conduct preliminary radio tests. Loggins Promotion conducts these complimentary commercial radio tests on all submissions. These tests give an artist/band direction with their careers in the music industry.  Because of the demand of this complementary service we require 3 to 10 days to complete the commercial radio tests. After reviewing your music, we will contact you regarding our recommendations for promotion.

How much does it cost?

As standard within the radio industry, pricing is based on format of music.  Certain formats of radio such as Top40, Adult Contemporary and Country have an extensive panel of radio stations as well as a much larger base of listeners. Whereas, particular formats of radio (Jazz, Americana and AAA).  Contact us here for a quote.

 How can I get you my music?

You are welcome to submit one MP3 via our submission for on our website here. Otherwise, if you would like to submit your full CD contact us here to receive “permission to submit”.

Why do I need radio promotion?

As you may already know, in order to attract a major/indie label publishing deals, distribution or recording contracts, it requires you have already sold a substantial amount of units which typically range upwards of 30,000 units, have a substantial amount of social media followers which usually is upwards of hundreds of thousands, or have a substantial amount of commercial radio airplay supporting your current single. You are your own business and like in any business you need to establish yourself, your product, your brand. 

What will I need to start?

We supply you with a short checklist of things you’ll need to provide us. Most of this is information (i.e. publishing info, etc). However, a few things you’ll need to kick off your campaign will also include 350 units of your product for the initial “blanket” mailing to radio programmers. You should also have professional pictures and artist bio available to you.

Who do you promote my music to?

Loggins Promotion campaigns include commercially reporting radio stations to New Music Weekly (STS), FMQB (FM Quarterback), Billboard(BDS), Music Row and Mediabase. Commercially reporting stations are required to report a playlist each week. A playlist represents artists, their singles and spins (rotations) each week.

 

Testimonies

  • "With Loggins' connections and knowledge of the radio industry on our side we were able to get our music heard and aired."

    "As a new label promoting a new band, our experience with Loggins Promotion was helpful right from the start. After just a few weeks of working with Loggins Promotion's staff we had a crossover hit charting in five markets and today the song is still climbing all of those charts! With Loggins' connections and knowledge of the radio industry on our side we were able to get our music heard and aired." 

    "With Loggins' connections and knowledge of the radio industry on our side we were able to get our music heard and aired."
    Brian Myers
    CEO, Jug Bridge Music Ltd
  • "Our experience with Loggins Promotion was nothing less than phenomenal!"

    "Our experience with Loggins Promotion was nothing less than phenomenal!  Took an unknown Holly Roze, recorded a ten song album and Loggins Promotion head the radio campaign for two of them."

    "Our experience with Loggins Promotion was nothing less than phenomenal!"
    Chester Wasem
    President, Sic Lyric Productions
  • "Paul Loggins is without a doubt an independent artist most valuable asset!"

    "Paul Loggins is without a doubt an independent artist most valuable asset! A true leader in today's music industry!"  

    "Paul Loggins is without a doubt an independent artist most valuable asset!"
    Deston Rogers
    President, Rogers Entertainment Promotions
  • "Loggins gives Independent Artists the opportunity to bat in the big leagues!"

    "Paul Loggins is not only a wonderful passionate professional radio promoter, but Loggins gives Independent Artists the opportunity to bat in the big leagues!" 

    "Loggins gives Independent Artists the opportunity to bat in the big leagues!"
    Kama Linden
    President, Mohican records
  • "There is a warmth about how things are done that makes it a joy to work with them!"

    "Loggins Promotion's communications have been responsive clear and courteous. There is a warmth about how things are done that makes it a joy to work with them!" 

    "There is a warmth about how things are done that makes it a joy to work with them!"
    Brant Miller
    Recording artist,
  • "Loggins gave us the breakthrough in the U.S. market with great success!"

    "Since the beginning we have had completely positive experience with both the company and the man in terms of bottom-line.  Things have been wonderful and our songs consistently get lots of charting and airplay in various markets in the United States. We had International airplay before, but Loggins gave us the breakthrough in the U.S. market with great success!"  

    "Loggins gave us the breakthrough in the U.S. market with great success!"
    Nancy Jo Glasgow
    CEO, Nanjo
  • "As an independent artist from Australia, U.S. radio seemed a million miles away!"

    "As an independent artist from Australia, U.S. radio seemed a million miles away. Loggins promotions impressive work brought us radio within my reach!"  

    "As an independent artist from Australia, U.S. radio seemed a million miles away!"
    Leanne kingwell
    Recording artist,
  • "Our CD was released with great success!"

    "Our CD was released with great success, winning numerous IndiMusic Awards and reaching top 10 slots on U.S. Radio with Paul Loggins!"

    "Our CD was released with great success!"
    Tom MacLear
    CEO, MEG Records